Email isn’t dead — it’s evolving. Here’s what still works:
- Personalization beyond just [First Name]
Dynamic content based on behavior outperforms basic templates. - Value-first approach
Emails that educate, entertain, or solve a problem perform better than pure sales blasts. - Mobile-optimized emails
81% of people open emails on their phone. Test on mobile first. - Short subject lines with curiosity hooks
Subject lines like “We made this for you…” or “You’re not using this trick yet?” still get high open rates.
Learn how to create high-converting email sequences during our webinar.