The Psychology of Buying: How to Trigger Action

People don’t buy products — they buy emotions.

Psychological triggers that influence buying decisions:

  • Urgency – Limited time offers drive fast action
  • Social proof – People follow the crowd
  • Authority – Expert endorsements build trust
  • Reciprocity – Give value first, get value back
  • Loss aversion – Fear of missing out is more powerful than hope of gain

We’ll cover these and more psychological principles during the live training. Make sure you’re signed up!

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